Noticias de ultima
  • 12.00 Muere a los 63 años el empresario Miguel Suqué, del grupo Peralada
  • 12.00 Paraguay: Nueva regulación establece mayor fiscalización y liberaliza el sector de apuestas
  • 12.00 Cipriani presentó el avance del megaresort de lujo en Punta del Este y anticipó su inauguración en 2026
  • 12.00 Colombia: Fecoljuegos se opone a la decisión del Gobierno de suspender la regla fiscal
  • 12.00 Uplatform busca redefinir el éxito del iGaming con networking, localización y mapeo del recorrido del cliente
  • 12.00 Sportradar utiliza IA para predecir al ganador del Mundial de Clubes 2025
  • 12.00 Recreativos Larriba eleva la experiencia de juego con Triple Charm Journey de Zitro
  • 12.00 Perú: referente latinoamericano en regulación del juego digital
  • 12.00 Soft2Bet nombrado Socio de Adquisición y Retención e Innovador del Sector del Año por los Premios SBC Europe 2025
  • 12.00 Coin Storm de Onlyplay convierte los carretes en una emocionante búsqueda del tesoro
Exclusive

´We have a great new marketing tool launching in 2022: our new CRM system´

Viernes 04 de Febrero 2022 / 07:27

2 minutos de lectura

(London, SoloAzar Exclusive).- Simon Westbury, Chief Business Officer at Digitain, granted an interview to SoloAzar, in which he shared the highlights of 2021 and his expectations about the performance of the firm in 2022, among other issues.

´We have a great new marketing tool launching in 2022: our new CRM system´

"Overall, we were very pleased with our performance in 2021, especially given the challenging environment. 2021 was a record-breaking year, both in terms of new deals which were up over 30% compared with 2020, and in terms new revenues from partners signed," said Westbury.

"Highlights of the year for me included the growth of the overall sales team with new local teams in Asia and LatAm appointed, and also the significant expansion of our product range, including our own in-house developed ones."

"From a market perspective, we stayed market leader in our core markets but saw good expansion into LatAm where we saw great growth with a number of exciting deals. Also, our award -winning Sportsbook API product had a fantastic year and remained as market leader in 2021," he added.

Talking about the expectations for 2022, he commented: "We have very ambitious sales plans for this year, including a number of challenging KPIs that we feel confident in achieving. I plan to grow our capabilities by expanding the current Armenia-based sales team and also continue the increase our Internationally- based sales teams."

He then said: "This year we will also continue to improve our cooperation with other departments, in order to expand sales and develop deeper understanding of different markets and how the interdependencies with other departments can make Digitain stronger on a global level."

"As you would expect, we have already agreed a comprehensive trade show schedule to allow us to get out and meet partners personally, on some occasions for the first time. As ever, Digitain will focus on introducing and developing more high level, high value partnerships."

Finally, when asked about the new products, Westbury anticipated: "We have a very ambitious product development strategy – and I’m most excited by the plans for the continued improvement of our own proprietary sportsbook this year. As well as that, we have some big product launches coming soon, including a new payment gateway and our own in-house developed, exciting Live Dealer product."

"We also have a great new marketing tool launching in 2022. Our new CRM system, using cutting edge AI technology, will enable our partners to provide sophisticated and personalized communications to their customers, improving retention and also player engagement. Overall, we are equally excited about 2022 and look forward to an even more successful year than 2021," he concluded.

Categoría:Exclusive

Tags: Sin tags

País: Reino Unido

Evento

Perú: referente latinoamericano en regulación del juego digital

(Lima, Exlcusivo SoloAzar).- Poniendo la lupa en la Ley N° 31557, que regula las apuestas deportivas y los juegos a distancia en Perú, presentamos un análisis exhaustivo sobre la legislación actual de juegos de azar en dicho país. Para fortalecer el análisis contamos con la opinión de expertos en la materia.

Lunes 16 de Jun 2025 / 12:00

Perú Gaming Show 2025: Joe López cuenta todo lo que hay que saber sobre el evento

(Lima, Exclusivo SoloAzar).- Joe López es CEO de AMG, empresa organizadora del Perú Gaming Show que tendrá lugar el 18 y 19 de junio en el Centro de Exposiciones Jockey, en Lima. Mientras se activa la cuenta regresiva para el arranque de PGS 2025, López nos explica por qué es una cita imperdible para todos los actores del mercado de los juegos de azar.

Jueves 12 de Jun 2025 / 12:00

Altenar potencia el sector del juego en Perú con su plataforma avanzada

(Douglas).- Mientras Altenar se prepara para su participación en Peru Gaming Show 2025 en Lima, la compañía se posiciona como un socio clave para los operadores que buscan crecer en el sector regulado de iGaming en Perú.

Jueves 12 de Jun 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST